Organic traffic value#418

Organic traffic value shows the value of the organic search traffic, if it were to be acquired via PPC in Google Ads.

Use estimated visits for a keyword and multiply it by the CPC value for that keyword. This gives you a sense of how valuable a domain’s keyword profile is. Another way to think of it is how much it would cost you, if you had to pay Google for every click that you’re getting for free by ranking organically.